FUR FREE POLICY
An In-Depth Look at Dolce & Gabbana's Commitment to a Fur-Free Policy
Starting in January 2022, Dolce & Gabbana officially announced its decision to eliminate the use of animal fur in all its designs and collections. This landmark commitment aligns with the principles of the Fur Free Retailer program, an international initiative under the Fur Free Alliance. The alliance unites over 1,500 retailers and brands worldwide in a shared mission to eliminate animal fur from the fashion industry.
Under this policy, "fur" is defined as any animal skin or part of it containing hair or fur fibers derived from animals bred or captured explicitly for their fur. By adhering to the Fur Free Retailer’s stringent guidelines, Dolce & Gabbana reinforces its dedication to ethical and sustainable fashion practices.
Dolce&Gabbana approach towards fur free
Dolce & Gabbana remains committed to preserving the expertise and craftsmanship of its skilled fur artisans. The brand will leverage their specialized knowledge to create garments and accessories using high-quality faux fur, ensuring that the artistry and tradition of their craft are celebrated and enhanced.
The company recognizes the critical social responsibility of the fashion industry in fostering sustainable practices. Dolce & Gabbana actively promotes the development of environmentally friendly production methods while simultaneously safeguarding the livelihoods and expertise of artisans, reinforcing its dedication to both innovation and heritage.
Products covered by the fur free policy
According to the Fur Free Retailer program’s definition:
Fur means any animal skin or part thereof with hair or fur fibers attached thereto, either in its raw or processed state or the pelt of any animal killed for the animal ‘s fur. “Fur“ shall not include 1) such skins as are, or are to be, converted into leather or which in processing have, or shall have, the hair, fleece, or fur fibers completely removed, 2) materials clipped, shorn, or combed from animals, such as fleece, sheepskin, or shearling, 3) leather or hair attached to skin that is typically used as leather, e.g. cowhide with hair attached, or 4) synthetic materials intended to look like fur.
Dolce&Gabbana’s requirement is that suppliers comply with applicable laws, conventions, and regulations, including certifications (CITES1, guarantee of origin, etc), to promote animal welfare and ensure responsible practices along the supply chain.
1CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) is an international agreement that aims to regulate the trade of endangered plants and animals. The agreement seeks to ensure that the trade of these species does not threaten their survival in the wild.