Dolce & Gabbana unveils its brand center at Al Bujairi Terrace in Diriyah

The new Dolce & Gabbana unveils its brand center at Al Bujairi Terrace in Diriyah, a one-of-a-kind luxury experience in Saudi Arabia.

The new boutique in the heart of Diriyah

Dolce & Gabbana unveils its brand center at Al Bujairi Terrace in Diriyah. Spanning an impressive 1,500 square meters, the Diriyah boutique stands as one of the largest Dolce & Gabbana stores globally, offering an expansive showcase of the brand's complete collections: clothing and accessories, fine jewelry and watches, beauty, Dolce & Gabbana Casa, and lifestyle collaborations. A meticulous interplay of lighting, structure, and spatial design elevates the customer experience to new heights.

The boutique embodies a contemporary interpretation of traditional Arab architecture, seamlessly blending with the natural landscape and historical heritage of Diriyah. Its design draws inspiration from the region's rich history, notably the traditional Najdi architecture of the At-Turaif district, a UNESCO World Heritage site, and the timeless elegance of desert tents, which have long served as central social spaces in Saudi culture.

DG Caffè: a space of conviviality

At the heart of the space is the newly reimagined DG Caffè, a central highlight that invites guests to immerse themselves in a luxurious yet welcoming atmosphere. The café features a striking ceiling adorned with a golden mosaic, reminiscent of desert tents, icons of Saudi hospitality and a profound connection to the sky.

Blending the culinary traditions of Italy and Saudi Arabia, DG Caffè offers a serene retreat where visitors can savor authentic Italian coffee and Arabian tea. This tranquil oasis provides the perfect setting for a relaxing break, seamlessly complementing the unique shopping experience within this extraordinary location.

Sharing values, traditions, and craftsmanship

The new brand center transcends the traditional concept of a boutique, serving as a harmonious fusion of craftsmanship, tradition, and innovation. Seamlessly blending Italian and Saudi cultural and social values, it stands as a testament to a shared dedication to preserving cultural heritage. This extraordinary space offers visitors a distinctive experience, where tradition meets modernity in a celebration of artistry and excellence.