The Brassiere: a distinguished icon in fashion, an exclusive element of Dolce&Gabbana

The Brassiere by Dolce&Gabbana is an emblematic portrayal of authority, dignity, and demeanor, it stands as one of the brand's quintessential garments.

The Brassiere: Emblematic of Femininity and Elegance

It stands as an advocate for femininity, embodying courage and liberation. The brassiere has woven itself into the fabric of our daily lives, yet its origins trace back to ancient civilizations, shaped by the resilience of women and the evolution of fashion.

In ancient Greece and the Roman Empire, early semblances of bra-like garments emerged as women bound their chests for stability during physical pursuits. Through centuries, women navigated between modesty and the desire to express femininity through attire. Then, in November 1912, Caresse Crosby, also known as Mary Phelps Jacob, introduced the inaugural prototype of the brassiere, birthing the foundation of lingerie. Crafted from two handkerchiefs and a delicate pink ribbon, this transformative garment offered a sensuous allure, intended for versatile wear with diverse outfits, symbolizing the expanding freedom of female sartorial choice.

The Revealed Brassiere

Dolce&Gabbana consistently distinguishes itself through its penchant for unpredictability, trend-setting prowess, and infusion of bold, innovative elements, with the exposed bra serving as a testament to this ethos. Featured prominently across several collections, it made its debut in the 'Sicily' collection of SS 1987/88, resurfacing in subsequent showcases such as 'The Leopard' collection of FW 1988, 'La Targa Florio' of SS 1989, and reaching its zenith in the 'Hollywood Glamour' collection of SS 1995. Here, the brassiere was elevated to a distinctive brand accent, adorning models including Kate Moss, Naomi Campbell, Brooke Shields, among others, solidifying its integral place within the brand's identity.

Black. Alluring. Refined.

The specific black, enveloping, austere yet seductive brassiere embodies women's empowerment through femininity. It aims to instill a sense of comfort in one's own skin and confidence in one's sexuality. For Dolce&Gabbana, the brassiere symbolizes a memory of female support that resonates with women of all backgrounds. Domenico Dolce draws inspiration from his childhood memories of his mother's attire, particularly her home attire. This nostalgic connection led to the creation of what he describes as a "corrective brassiere," reminiscent of the bras worn by mothers. "I grew up watching my mother walk around the house in her brassiere and undergarments," he reflects. Beyond surface appearances, the true essence of womanhood lies in what is concealed beneath, where one finds a sense of completeness. Consequently, the brassiere has evolved into one of Dolce&Gabbana's most significant fashion statements, one to be proudly displayed. For the brand, a woman's authentic essence transcends mere outward appearances, with the bra serving as a tangible representation of inner strength and self-assurance.

“The brassiere is the symbol of extreme femininity. Of maternity, of sexuality and sensuality. For us the breast needs to be held and protected, we’ve never loved the bare breast.”

 - Domenico Dolce