Dolce&Gabbana Light Blue Summer Tour: A Seasonal Brand Activation

An exclusive pop-up experience, evoking the essence of Capri, touring prominent European cities. We offer a curated selection of fragrances, bespoke beauty services, and an atmosphere of Mediterranean tranquility.

Dolce&Gabbana's Light Blue Summer Tour is set to bring the quintessential sun, sea, and vibrant colors of Capri to cities across Europe. This exclusive open-air beauty experience will celebrate the beloved Light Blue fragrance family, featuring the iconic Light Blue Eau de Toilette and the new Light Blue Capri in Love, available for both women and men.

The tour commences in Italy and journeys through some of Europe's most iconic destinations, including Austria, Germany, France, and Spain. Each city square will be transformed into an enchanting Mediterranean paradise. At the heart of this experience is a custom-designed truck, fashioned as a 3D postcard from Capri, offering fragrance enthusiasts and passersby an authentic escape filled with the island's sunny vistas and scented breezes.

Within this traveling pop-up, the experience extends beyond fragrance. Visitors are invited to indulge in a personalized flash make-up session, with bookings available from May 20 at lightbluesummertour.dolcegabbana.com. Guests can also enjoy a refreshing break with exclusive merchandise, lemon popsicles, and spirited ping-pong matches, all set amidst the iconic Blu Mediterraneo print.

The Dolce&Gabbana Light Blue Summer Tour offers an unparalleled open-air beauty experience, bringing the vibrant essence of Capri to Europe's most iconic cities. From personalized make-up sessions to refreshing treats, this immersive pop-up celebrates the beloved Light Blue fragrance family.

To further discover the world of Dolce&Gabbana and explore more exquisite collections, we invite you to visit our current summer sale at Sendegaro, where luxury awaits.

Dolce&Gabbana Light Blue Summer Tour: A Seasonal Brand Activation

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