Amina Muaddi Redefining Footwear With Fierce Femininity And Global Influence

In a fashion industry saturated with legacy brands and established names, Amina Muaddi has carved out her own space boldly, unapologetically, and with undeniable flair. Known for her sculptural heels, luminous finishes, and cosmopolitan aesthetic, Muaddi’s designs are now synonymous with luxury, confidence, and modern femininity. But the woman behind the label is just as fascinating as the shoes that bear her name.

From Amman to the Runways of Paris

Amina Muaddi was born to a Jordanian father and Romanian mother and spent her early years in Jordan before moving to Italy. Her multicultural upbringing is reflected in her unique aesthetic, a fusion of European glamour, Middle Eastern elegance, and street-savvy edge.

After studying at the prestigious Institut Français de la Mode in Paris, Muaddi honed her craft at revered fashion houses and eventually co-founded her first label, Oscar Tiye. However, it was her eponymous brand, launched in 2018, that catapulted her into global fashion stardom.

Signature Style: The Pyramid Heel

What sets Amina Muaddi apart in the highly competitive world of designer footwear is her distinctive flared heel, often referred to as the “Martini glass” or “pyramid” heel. These sculptural bases not only create visual drama but also offer surprising stability and comfort.

Her shoes are designed for the modern woman who embraces both sensuality and strength, who wants to be noticed, and who walks with purpose. Think bold colors, high-shine materials, sharp lines, and just the right amount of bling.

Cultural Influence & Celebrity Endorsement

Muaddi's designs have become a red carpet staple, worn by the likes of Rihanna, Kendall Jenner, Dua Lipa, and Hailey Bieber. Her collaboration with Rihanna’s FENTY line in 2020 was a major milestone, blending streetwear sensibilities with high fashion craftsmanship.

Her footwear isn't just for celebrities, it's a cultural symbol, a social media status marker, and a celebration of unapologetic femininity.